2021 & Ongoing
Everyday engineers are racing to create the most powerful technologies and algorithms that will determine our future as society. Based on Ballistic's approach, it’s easy to remember the famous quote "The best defense is a good offense." and that was the turning point to develop our work.
Having the definition of the word Ballistic as a framework, “the science or art of designing and accelerating projectiles so as to achieve a desired performance”, we develop a logo mark construction that illustrates the speed and precision that represent the firm.
The gradient shows the fast pace that further illustrate their essence, like a bullet cutting through time and space. We used Monument Extended, a typeface with great versatility that was altered to evoke a faster look and to feel more appropriate to the tech industry. Roc Grotesk was the font chose to be used
We choose blue, as a meaning of security and protection, and black, to highlight a futuristic environment and vintage aesthetic.