Go Coaching

GO Coaching is a personal and professional human resources development company. At its core focus on training tailored to the needs of its customers but also one-to-one coaching for executives.

A GO Coaching é uma empresa de desenvolvimento pessoal e profissional de recursos humanos. O seu core são as formações à medida das necessidades dos seus clientes mas também o coaching one-to-one para executivos.

Service

Branding, Photoshoot, Digital & Web

Client

Go Coaching

Year

2018

URL

GO Coaching needed a boost. It existed informally, through the will and experience of its founders, but it lacked positioning and affirmation. Weedoo was responsible for developing the brand as a whole: from the visual concept and its materials to the strategic positioning in the market but also copies, website development and consultancy.

A GO Coaching precisava de um boost. Existia informalmente, através da vontade e da experiência das suas fundadoras, mas faltava-lhe o posicionamento e a afirmação oficial.A Weedoo foi responsável por desenvolver a marca no seu todo: do conceito visual e seus materiais ao posicionamento estratégico no mercado mas também de copys, desenvolvimento do website e consultoria.

Website Design

The GO Coaching website materialised the brand's positioning and language-statement but had the challenge of communicating with two audiences from very different segments: B2B and B2C. The website was developed with the aim of demonstrating the variety and customisation of services, validating and demonstrating results and focusing on the brand experience.

O website da GO Coaching materializava o posicionamento e linguagem-statement da marca mas tinha o desafio de comunicar com dois públicos de segmentos muito distintos: B2B e B2C. O website foi desenvolvido com o objetivo de demonstrar a variedade e customização dos serviços, validar e demonstrar resultados e focar a experiência da marca.

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