Clawbolt
Clawbolt is a tool designed to make running a business simpler for tradespeople, from carpenters and plumbers to electricians and independent operators.
Overview
The challenge was to create a visual identity that makes technology feel approachable, human and effortless, while still communicating professionalism and reliability. We developed a distinctive brand language that bridges the practical world of the trades with a more contemporary digital experience.The result is a confident, friendly identity built around simplicity, warmth and clarity.
What we did
We developed Clawbolt's visual identity from the ground up, translating the product's purpose into a clear and recognisable brand.
Our work included:
Logo design: A distinctive, simple mark that draws inspiration from the world of tools and craftsmanship.
Colour palette: A warm combination of amber, earthy neutrals and deep charcoal, balancing approachability with confidence.
Visual language: A cohesive design direction built around simplicity, clarity and a strong visual character.
Brand guidelines: A set of visual principles to ensure consistency across the brand's digital touchpoints and communications.
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