BigPanda approached us with the goal of a comprehensive rebrand to transform their visual identity into something sleeker, cleaner, and more humanized. They sought to balance their identity as a technology-driven company with a more approachable and interactive user experience. The project encompassed reimagining their branding, redesigning their website, aligning their blog to the new identity, and creating a structured design system to streamline future design efforts.

Rebranding: We redefined BigPanda’s visual identity, delivering a sleek, clean, and user-friendly look that maintained their technological roots while incorporating a humanized touch.

Website: A fully redesigned website was launched, embodying the sleek and clean aesthetic. By incorporating authentic elements like real-world images and photos of people, we made the site more relatable and engaging without compromising its technological edge.

Blog: To align the blog with the rebrand, we developed a new visual language with an organized, sequential color palette to ensure consistency and neutrality. Solid images and everyday elements, complemented by BigPanda’s brand icons, created a visually cohesive experience.

Templates: We built a comprehensive template library, tailored to various types of assets, to optimize deliveries and significantly reduce rework.

Design System: A robust design system was created to support both web and marketing needs. This enabled the design of nearly 100 web pages in under two months and introduced a consistent, scalable approach to marketing assets, including digital ads for paid, organic, and social campaigns. By automating repetitive tasks, we improved efficiency and ensured alignment across all outputs.