DuploCloud, a leading provider of cloud infrastructure and management solutions, sought to evolve their brand identity to reflect their growing innovation and ambition. What started as a logo refresh soon developed into a comprehensive rebrand, spanning over three years. Our mission was to modernize their visual identity, align it with their technological expertise, and enhance their market presence in the competitive cloud space.

We began by refreshing DuploCloud’s logo, retaining core brand elements but updating it to be sleeker and more future-proof. Alongside this, we created a set of brand guidelines, covering typography, color schemes, and iconography, to ensure consistency across all platforms.

For the website, we completely overhauled the design to reflect the updated brand identity, focusing on enhancing the user experience with clean layouts, intuitive navigation, and a mobile-first approach. We also incorporated engaging animations that added interactivity and a dynamic feel to the site, bringing DuploCloud’s technological solutions to life in a visually appealing way.

In addition to the website, we designed a range of marketing materials, including brochures, eBooks, banners, and email templates, all aligned with the new brand identity. We also created social media assets, ensuring that the updated look was consistent across all digital channels. Ongoing design monitoring ensured that DuploCloud’s brand remained cohesive in every piece of content, from website to social media posts.