Hashicorp
HashiCorp helps organizations automate multi-cloud and hybrid environments with Infrastructure Lifecycle Management and Security Lifecycle Management.

Overview
HashiCorp, a leader in cloud infrastructure automation, approached us to create motion graphic videos for their product suite. What began as a small project evolved into a long-term collaboration over three years. Our team took on the full production process, including sound, music, and voiceovers, to effectively communicate HashiCorp’s complex offerings in an engaging, visually compelling way, helping them connect with a broad audience.








What We Do
Motion Graphics for Product Ads & Social Media: We produced a series of videos showcasing HashiCorp’s products like Terraform, Vault, and Consul, turning technical features into visually engaging and easily understandable stories.
Complete Video Production: From sound design and original music to voiceovers, we handled the entire production process to ensure each video was polished and cohesive.
Brand-Aligned Video Style: We worked closely with HashiCorp’s marketing team to ensure brand consistency, adhering to their established visual identity in every video.
Custom Animations & Illustrations: We created tailored 2D animations and illustrations to simplify technical concepts, making them accessible to both technical and non-technical audiences.
Educational & Tutorial Videos: We also produced tutorial videos to guide users on how to effectively use HashiCorp’s tools, enhancing their thought leadership in the DevOps space.
Ongoing Collaboration: Our partnership expanded to include videos for product launches, events, and webinars, supporting HashiCorp’s continuous marketing efforts.


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