ShipIn
ShipIn builds AI-powered monitoring systems for ships. Their main product is called FleetVision™, which uses cameras and artificial intelligence to analyze what’s happening onboard vessels in real time.
Overview
ShipIn operates at the intersection of artificial intelligence and maritime operations, using computer vision to transform onboard video into real-time insights that improve safety, performance, and decision-making across global fleets.
Our work focused on reshaping how this complexity is expressed across the brand and digital experience. We developed an updated visual language, designed and built a structured, scalable website, and created a cohesive system of social assets to support ongoing communication. Motion played a central role throughout the experience, used not just as embellishment, but as a tool to clarify flows, guide attention, and make abstract technology feel tangible and intuitive.
The result is a more cohesive and contemporary presence that brings clarity to a highly technical product, positioning ShipIn as a confident and forward-thinking partner for modern maritime operations.
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What we did
Web Design & Webflow Development: We designed and developed a structured, scalable website that translates complex AI-driven capabilities into a clear and intuitive user experience. Built in Webflow, the platform balances performance with flexibility, enabling ShipIn’s team to manage and evolve content with ease while maintaining a high level of visual consistency.
Motion Design: Motion was integrated as a core component of the experience, not as decoration but as a functional layer. Subtle animations guide navigation, clarify system workflows, and help make abstract concepts, like real-time video intelligence, more tangible and easier to understand.
Visual Language: We refined ShipIn’s visual language to better express precision, reliability, and innovation. The updated system introduces a more cohesive use of typography, color, and graphic elements, creating a distinct and recognizable identity aligned with the brand’s technological positioning.
Social Media: To ensure consistency beyond the website, we developed a flexible set of social media assets. These templates and visuals allow ShipIn to communicate complex ideas in a clear, engaging way across digital channels while maintaining a unified brand presence.
The result is a cohesive and contemporary digital presence that brings clarity to complex maritime intelligence, positioning ShipIn as a confident and forward-thinking partner for fleet operations worldwide.
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